The Way i Go

The lamp post is an outdoor ad for McDonald’s coffee in downtown Vancouver, not New York. One that would have made René Magritte proud. As part of a national campaign promoting McDonald’s restaurants, a downtown Vancouver lamppost became part of an out-of-home optical illusion, appearing to pour coffee into a giant cup on the sidewalk.At the time, McDonald’s was giving away free small cups of its brew for a two-week period, in an effort to attract new breakfast customers.

They developed the concept for a lamppost near 6th Avenue and Cambie Street. The post was wrapped in brown vinyl to resemble poured coffee, while an oversized carafe was attached to the end.

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