Embracing Slowness: The Anti-Energy Drink

July 25, 2009 by: My Way

slowcow

Out to help those looking for a quick relaxation fix, a new drink from Canada offers ‘an acupuncture session’ in every can. An antidote to energy drinks like Red Bull, Slow Cow was developed to help people de-stress.

Under the premise that caffeine-packed drinks tend to increase anxiety, Slow Cow contains theanine, chamomile, valerian, passiflora and other ingredients known for their calming effects. The beverage is meant to increase mental awareness while improving relaxation, without the post-hit dip that caffeine and other stimulants cause.

Slow Cow, whose tongue-in-cheek logo apparently did not amuse Red Bull, might have found a gap in a market saturated with energy drinks of every possible variety. It’s not the only beverage to position itself as a relaxation drink, mind you, (Drank is another), but Slow Cow gets our vote for best branding. Seems like a natural fit for spas, hotels, airlines—or anywhere else consumers could use a serving of relaxation.

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Filed under: Cool-Weird

Comments

14 Responses to “Embracing Slowness: The Anti-Energy Drink”
  1. Zashkaser says:
    August 5, 2009 at 2:17 pm

    Fantastic news! :)

  2. Sdanektir says:
    August 6, 2009 at 9:12 am

    Excellent review! Mint takes Ubuntu and makes it work! After your review, I plan to use it.

  3. Vivalkakira says:
    August 7, 2009 at 4:05 am

    The article is ver good. Write please more

  4. dimagromovfoto says:
    August 15, 2009 at 7:46 am

    Hi, interest post. I’ll write you later about few questions!

  5. Defiterka says:
    August 19, 2009 at 4:50 am

    Красавче ! Пиши исчё!

  6. loputreyu says:
    September 28, 2009 at 3:10 pm

    Спасибо за статью!

  7. hjeryew says:
    October 14, 2009 at 7:42 pm

    Не совсем в тему, но вопрос такой возник автору. А почему вы именно этот движок выбрали для своего блога? Имхо, слаед бы лучше был. Я вот ваш блог постоянно читаю :)

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    October 30, 2009 at 8:23 pm

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  9. AbeMbobemig says:
    November 1, 2009 at 3:46 pm

    Delightful delivery — this in effect hits competent in for me.

  10. AbeMbobemig says:
    March 7, 2010 at 12:01 pm

    Many thanks!

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    March 9, 2010 at 11:18 am

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  12. AbeMbobemig says:
    May 1, 2010 at 5:05 am

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  14. AbeMbobemig says:
    July 30, 2010 at 2:13 am

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