Americans Like White, the World Likes Silver in New Color Popularity Report

December 5, 2009 by: My Way

DuPont has released its annual Color Popularity Report, and for the first time has converged data from across the globe to create a worldwide report on how we, as a species, prefer our cars to be colored. OK, maybe that’s a bit hyperbolic, but the new worldwide report confirms that Black, Silver and White reign supreme regardless of borders. The three colors are tightly packed in North America, where White is most popular at 17.8 percent with Black (17 percent) and Silver (16.8 percent) not far behind. Europeans, however, like the sleek look of Black at 27 percent compared to Silver at 19.9 percent and White falling pretty far behind at 10.2 percent. Different regions like different colors, but these three remain at or near the top across the board.